In this straightforward approach to preparing students for merchandising careers in retailing, students are presented with step-by-step instructions on buying tasks such as identifying and understanding potential customers, creating a six-month merchandising plan and developing sales forecasts. This text is supplemented by the manual Making Buying Decisions: Using the Computer as a Tool, 2nd Edition, also by Richard Clodfelter.
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Product Details
Author:
Richard Clodfelter
Paperback:
528 pages
Publisher:
Fairchild Books & Visuals
Publication Date:
2002-08
Language:
English
ISBN:
1563672251
Package Length:
8.9 inches
Package Width:
7.2 inches
Package Height:
1.1 inches
Package Weight:
1.9 pounds
Average Customer Rating:
based on 1 reviews
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3 of 22 found the following review helpful:
Retail buying from basics to fashion Mar 07, 2009
By D. E. Zerbe
"D Zerbe"
As far as I know it was fine it was for my daughter who is attending school in San Fran. I buy all of her books on Amazon because of the price. I get excellent deals on new books. They are much more expensive if they are bought on campus.
based on 1 reviews
