Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the tools available for creating successful campaigns.
List Price:
$100.50
Our Price:
$71.03
& this item ships for FREE with Super Saver Shipping.
You Save:
$29.47 (29%)
Product Promotions
Buy $50 in qualifying physical textbooks, get $2 in Amazon MP3 Credit. Here's how (restrictions apply)
Product Details
Author:
Kristen K. Swanson
Hardcover:
560 pages
Publisher:
Fairchild Pubns
Publication Date:
July 30, 2007
Language:
English
ISBN:
156367551X
Product Length:
10.14 inches
Product Width:
8.4 inches
Product Height:
1.31 inches
Product Weight:
2.88 pounds
Package Length:
10.2 inches
Package Width:
8.4 inches
Package Height:
1.3 inches
Package Weight:
2.65 pounds
Average Customer Rating:
based on 2 reviews
Customer Reviews
Average Customer Review: ( 2 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
1 of 1 found the following review helpful:
All about fashion merchandising! Oct 07, 2008
By Thea Cybele Great book if you want to understand how fashion works business-wise. Comprehensive structure, demonstrative examples, intelligible language and all in all a very delightful book to read.
useful tool Feb 27, 2010
By Chia-wei Chou
"personal"
I think this is good for the person who begin to learn market this area. They can get starting with it. Here are some parts of content I think that are clearly to make sence what the marketing doing. such as Role and Structure of Promotion , Consumer behavior, promotion organization etc.
based on 2 reviews
All about fashion merchandising! Oct 07, 2008
By Thea Cybele
useful tool Feb 27, 2010
By Chia-wei Chou
"personal"
